本書是一本從商業(yè)原理、網(wǎng)絡(luò)技術(shù)及社會(huì)環(huán)境三大主題相結(jié)合的角度論述電子商務(wù)的優(yōu)秀教材。全書內(nèi)容豐富,結(jié)構(gòu)清晰,共分四個(gè)部分:電子商務(wù)導(dǎo)論;電子商務(wù)的技術(shù)基礎(chǔ);商業(yè)概念和社會(huì)問題;電子商務(wù)應(yīng)用實(shí)務(wù)。
主要作者簡(jiǎn)介
肯尼思·勞東(Kenneth C. Laudon) 美國紐約大學(xué)斯特恩商學(xué)院信息系統(tǒng)教授,獲得斯坦福大學(xué)學(xué)士學(xué)位和哥倫比亞大學(xué)博士學(xué)位。主要講授的課程有:數(shù)字化企業(yè)的管理、信息技術(shù)與企業(yè)戰(zhàn)略、職業(yè)責(zé)任以及電子商務(wù)與數(shù)字化市場(chǎng)等。 出版有關(guān)電子商務(wù)、信息系統(tǒng)、組織、社會(huì)等領(lǐng)域的著作12部,發(fā)表相關(guān)論文40多篇。目前致力于大規(guī)模信息系統(tǒng)和多媒體技術(shù)的規(guī)劃與管理的研究。 美國國會(huì)認(rèn)定的領(lǐng)域?qū)<,曾任美國國?huì)技術(shù)認(rèn)證委員會(huì)、總統(tǒng)辦公室以及數(shù)個(gè)國會(huì)執(zhí)行委員會(huì)的研究員和顧問。多家咨詢公司的內(nèi)部培訓(xùn)師和眾多《財(cái)富》500強(qiáng)企業(yè)的信息系統(tǒng)規(guī)劃與戰(zhàn)略顧問。
第Ⅰ篇 電子商務(wù)導(dǎo)論
第1 章 革命剛剛開始
第 2 章 電子商務(wù)的商業(yè)模式和概念
第Ⅱ篇 電子商務(wù)的技術(shù)基礎(chǔ)
第 3 章 電子商務(wù)的基礎(chǔ)設(shè)施:互聯(lián)網(wǎng)、萬維網(wǎng)和移動(dòng)平臺(tái)
第 4 章 開發(fā)電子商務(wù)平臺(tái):網(wǎng)站、移動(dòng)端和App
第 5 章 電子商務(wù)安全與支付系統(tǒng)
第Ⅲ篇 商務(wù)概念和社會(huì)問題
第 6 章 電子商務(wù)營銷和廣告概念
第 7 章 社交化、移動(dòng)化和本地化營銷溝通
第 8 章 電子商務(wù)引發(fā)的道德、社會(huì)和政治問題
第Ⅳ篇 電子商務(wù)應(yīng)用實(shí)務(wù)
第 9 章 網(wǎng)絡(luò)零售和在線服務(wù)
第10章 網(wǎng)絡(luò)內(nèi)容服務(wù)與網(wǎng)絡(luò)媒體
第11章 社交網(wǎng)絡(luò)、拍賣網(wǎng)站與門戶網(wǎng)站
第12章 B2B電子商務(wù):供應(yīng)鏈管理與協(xié)同商務(wù)
E-commerce. Business. Technology. Society. 13E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy.
Just as important, we have tried to create a book that is thought-provoking andcurrent. We use the most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter, Amazon, YouTube, Pinterest, eBay, Uber, WhatsApp, Snapchat, and many more that you will recognize, as well as some exciting startups that may be new to you. We also have up-to-date coverage of the key topics in e-commerce today, from privacy and piracy, to government surveillance, cyberwar, social, local, and mobile marketing, Internet sales taxes, intellectual property, and more. You will find here the most up-to-date and comprehensive overview of e-commerce today.
The e-commerce concepts you learn in this book will make you valuable top otential employers. The e-commerce job market is expanding rapidly. Many employers expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence. Every industry today is touched in at least some way by e-commerce. The information and knowledge you find in this book will be valuable throughout your career, and after reading this book,we expect that you will be able to participate in, and even lead, management discussions of e-commerce for your firm.