本書是新聞傳播學類專業(yè)英語課教材,內容側重網絡與新媒體專業(yè)。主要涵蓋網絡與新媒體專業(yè)的學生在今后的學習和工作過程中涉及較多的五個主題:網絡與新媒體科技、英語采訪與公共演講、文化與社會、經濟與政治、經典傳播理論(網絡與新媒體主題)。旨在提高學生認知、理解、使用本專業(yè)領域的英語詞匯與表達方式的能力,了解新聞傳播行業(yè)發(fā)展的前沿趨勢,拓展學生的國際視野,提升學生使用英語進行傳播和從事學術研究的能力。本書所選原始材料的體例以新聞為主,同時也有雜文、演講稿、研究論文等。
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CONTENTS
前言
Chapter 1 Trends of New Media and Network Society 1
Passage 1 Samsung Unveils New Galaxy of Smartphone 2
Passage 2 Americans Don’t Live in Information Cocoons 6
Passage 3 Apps Spearhead Google’s Battle with Apple 8
Passage 4 A Self-Driving Uber Car Hit and Killed a Woman in the First-Known Autonomous-Vehicle Death 12
Passage 5 Disinformation Campaigns Are Distorting Global News 17
Chapter 2 Interview and Public Speaking in English 21
Passage 1 Tips forBroadcast Interviews 22
Passage 2 Becoming a Good Public Speaker 25
Chapter 3 Culture, Sports and Society 43
Passage 1 Our Armageddon 44
Passage 2 2018 Olympics Open 46
Passage 3 A Yearin a Word: Populism 52
Passage 4 Spring Festival 59
Passage 5 MyMobile, the Parasite 63
Chapter 4 Economics and Politics 67
Passage 1 Uber Losing More Than $1 Billion a Year in China 68
Passage 2 Facebook’s Future:A NewYahoo? 70
Passage 3 Regular Press Conference on May 17th, 2019 74
Passage 4 US, UK and France Discuss the Gas Response 79
Passage 5 MuhtarKent: Bottling Coca-Cola’sSecrets forSuccess 83 Chapter 5 Reading Classics 87
Passage 1 Mass Communication Theory 88
Passage 2 Lies Spread Faster Than the Truth 103