《全方位商務(wù)英語系列教材：國際商務(wù)函電》結(jié)合大量的國際商務(wù)函電的范本，闡述了與國際貿(mào)易和國際商務(wù)活動有關(guān)的主要業(yè)務(wù)函電的寫作方法和相關(guān)知識。
《全方位商務(wù)英語系列教材：國際商務(wù)函電》理論結(jié)合實際，理論闡述深入淺出，案例范文新穎翔實，基本內(nèi)容使用英文撰寫，對一些名詞和專業(yè)術(shù)語則適當輔以中文解釋，在每章后面都有中文注釋、中英文對照的常用詞句、練習題和參考答案。
本書特別適合用作高等學校國際貿(mào)易、國際商務(wù)、國際經(jīng)濟、國際金融、市場營銷、商業(yè)經(jīng)濟管理、公共管理、公共關(guān)系、人事管理、旅游管理、涉外高等文秘等專業(yè)的中英文雙語教學用書，也適合作為大專院校經(jīng)濟與管理類其他專業(yè)方向的教材。對于從事對外貿(mào)易和對外經(jīng)濟工作的業(yè)務(wù)人員、在外國公司和中外合資企業(yè)工作的管理及業(yè)務(wù)人員、從事招商引資的工作人員等，也是很實用的參考書。
Chapter 1 General Principles of Business Letter Writing
商務(wù)信函寫作的基本原則
1 Completeness 完整性
1.1 Provide All Necessary Information 提供所有必須的信息
1.2 Answer All Questions Asked 回答所有問及的問題
1.3 Give Something Extra When Desirable 提供必要的額外信息
2 Conciseness 簡明性
2.1 Eliminate Wordy Expressions避免冗余的詞句
2.2 Include Only Relevant Material只使用相關(guān)的信息
2.3 Avoid Unnecessary Repetition 避免不必要的重復
3 Consideration 體諒性
3.1 Focus on "You" in Positive Situations正面情形多使用"您"
3.2 Depersonalize in Sensitive Situations敏感情形避用人稱
3.3 Show Reader Benefit展現(xiàn)讀者的利益
3.4 Emphasize Positive Facts 強調(diào)積極的信息
4 Concreteness 具體性
4.1 Use Specific Facts and Figures使用具體的信息和數(shù)據(jù)
4.2 Put Action in Your Verbs盡量使用動詞
4.3 Choose Vivid, Image-Building Words使用生動形象的用語
5 Clarity 清楚性
5.1 Choose Precise, Concrete and Familiar Words選擇準確、具體和常用的詞語
5.2 Construct Effective Sentences and Paragraphs有效地組織句子和段落
6 Courtesy 禮貌性
6.1 Be Sincerely Tactful and Appreciative 使用得體誠懇的詞句
6.2 Use Expressions that Show Respect 使用表示尊敬的詞句
6.3 Choose Non-Discriminatory Expressions使用非歧視性的詞句
7 Correctness 正確性
7.1 Use the Right Level of Language使用合適的語言
7.2 Use Right Figures, Facts and Words使用準確的數(shù)據(jù)、事實和詞句
7.3 Maintain Acceptable Writing Mechanics使用恰當?shù)膶懽骷记?br />
Exercises習題
Chapter 2 The Layout Format of the Business Letter商務(wù)信函格式
1 Full Block Style 完全齊頭式
2 Modified Block Style段落齊頭式
3 Indented Style 段落首行縮進式
4 General Points about Business Letter Layout 商務(wù)信函格式要點
5 The Layout Style of Fax 傳真的格式
6 The Layout Style of Business Email 電子郵件的格式
Exercises 習題
Chapter 3 The Components of a Business Letter商務(wù)信函結(jié)構(gòu)
1 The Letterhead信頭
2 Date Line 日期
3 The Inside Address封內(nèi)地址
4 The Salutation 稱呼
5 The Body 正文
6 The Complimentary Close 結(jié)尾敬語
7 The Signature 簽名
8 The Attention Line 主辦人或經(jīng)辦人
9 Subject Line 事由
10 Enclosure Notation 附件
11 Copy Notation抄送
12 The Reference Initials 備忘署名
13 Mailing and Classification Notations 郵遞分級標示
14 Postscript （"P.S." "PS" ） 附言
15 The Next Page Notation 續(xù)頁標識
16 Envelopes 信封
17 Interoffice Memoranda 備忘錄
Exercises 習題
Chapter 4 The Practical Approach of Business Document Writing
商務(wù)文書寫作的實用步驟
1 Five Planning Steps 商務(wù)文書寫作計劃五步曲
1.1 Identify Your Purpose明確問題
1.2 Analyze Your Audience分析讀者
1.3 Choose Your Ideas選擇內(nèi)容
1.4 Collect Your Data搜集數(shù)據(jù)
1.5 Organize Your Message 組織信息
2 Direct and Indirect Writing Approaches 直接與間接寫作方法
2.1 The Direct Approach 直接法
2.2 The Indirect Approach 間接法
3 Business Writing Pyramid 商務(wù)寫作"金字塔"
Exercises 習題
Chapter 5 Writing Informative Business Messages告知性商務(wù)文書寫作
1 Writing Positive and Neutral Messages 正面和中性消息的寫作
1.1 Formal Invitation Letters 請柬
1.2 Announcement Letters 通知信函
1.3 Transmittal Letters封面信函
2 Writing Negative Messages 負面信息的寫作
2.1 Refusing Credit 拒絕提供商業(yè)信用
2.2 Declining Invitations and Requests for Favors拒絕邀請和請求
2.3 Negative Reply to an Invitation 回拒邀請
2.4 Unfavorable Unsolicited Messages主動發(fā)出的消極信息
Exercises 習題
Chapter 6 Writing Persuasive Business Messages說服性商務(wù)文書寫作
1 Requests for Products or Services求購產(chǎn)品和服務(wù)
2 Complaints 申訴
3 Requests for Settlement of Payment付款請求
4 Solicited Sales Letters 回應(yīng)式推銷信
5 Unsolicited Sales Letters自發(fā)式推銷信
Exercises 習題
Chapter 7 Enquiries and Offers詢盤和發(fā)盤
1 Enquiries 詢盤
2 Unsolicited Offers 主動發(fā)盤
3 Solicited Offers 回應(yīng)式發(fā)盤
4 Counter Offers 還盤
Useful Sentences 常用詞句
Exercises 習題
Chapter 8 Orders and Acknowledgements訂單和確認
1 Orders 訂單
2 Acceptance of Orders 接受訂單
3 Acceptance of Orders with Changes接受訂單但有改動
4 Suggesting Order Substitutes建議訂購替代商品
5 Rejection of Orders 拒絕訂單
Useful Sentences 常用詞句
Exercises 習題
Chapter 9 Transport運輸
1 Enquiry to Charter a Ship租船請求
2 Reply 租船答復
3 Shipping Instructions 裝運指示
4 Shipping Advice 裝運通知
5 Urging Immediate Shipment 敦促立即裝運
Useful Sentences 常用詞句
Exercises 習題
Chapter 10 Insurance保險
1 Urging to Insure敦促投保
2 Enquiry for Insurance投保詢盤
3 Reply to Enquiry詢盤答復
4 Confirmation 確認
Useful Sentences 常用詞句
Exercises 習題
Chapter 11 Payment支付
1 A Request for Payment by L/C要求用信用證付款
2 A Request for Opening L/C申請開立信用證
3 The Bank Agreement to Open L/C銀行同意開立信用證
4 A Notice to the Seller 通知賣方
5 A Request for Amending L/C 請求修改信用證
6 Presentation of Documents by the Seller 賣方提示付款
7 A Refusal by the Bank 銀行拒付
8 A Request for Payment by the Seller 賣方請求銀行付款
9 A Request for Payment by the Bank 銀行要求買方付款
Useful Sentences 常用詞句
Exercises 習題
Chapter 12 Claims and Adjustments索賠和理賠
1 A Claim about Short Weight 短量索賠
2 Reply to Claim 索賠的答復
3 A Claim about Quality 質(zhì)量問題申訴
4 A Rejection of Claim 拒絕索賠的答復
Useful Sentences 常用詞句
Exercises 習題
Chapter 13 Tenders招投標
1 An Invitation for Tender招標邀請
2 Letter of the Bid （Bid Form） 投標函
3 Power of Attorney 授權(quán)書
4 Bank's Reference Letter 銀行資信證明函
5 Reference Letter from the Bidder's Clients 投標人用戶推薦函
6 Qualification Statement of the Bidder 投標人資質(zhì)聲明函
7 Bid Bond 投標保證金
8 Performance Bond 履約保函
9 Bid Clarification Letter 投標文件澄清函
10 Writing an RFP RFP寫作
11 Writing a professional RFP專業(yè)RFP寫作
12 Common Elements of an RFP RFP的主要內(nèi)容
13 The RFP Cover Letter RFP封面函
14 The RFP Letter of Intent 針對RFP的意向書
15 The No-Bid Letter 不參加投標函
16 The Contract Award Letter 中標通知書
17 The RFP Disqualification Letter 不符合RFP要求的告知函
18 The RFP Rejection Letter 未中標告知函
Useful Sentences常用詞句
Exercises 習題
Chapter 14 Agency代理
1 Agency or Dealership Requests 代理或經(jīng)銷的請求
2 An Acceptance of Application 接受申請
3 A Rejection of Application 拒絕申請
Useful Sentences 常用詞句
Exercises 習題
Reading Materials: Distributorship Agreement 經(jīng)銷協(xié)議
Chapter 15 Consignment and Exhibition Sales寄售和展賣
1 A Request for Goods on Consignment 建議寄售商品
2 An Acceptance 接受建議
3 A Request for Goods on Exhibition Sales 建議展賣商品
4 Acceptance of Proposal接受建議
Useful Sentences 常用詞句
Exercises 習題
Chapter 16 Barter Compensation and Processing Trade易貨補償和加工貿(mào)易
1 A Proposal for Barter Trade 提議易貨貿(mào)易
2 A Reply to the Proposal 對提議的回復
3 A Proposal for Compensation Trade提議補償貿(mào)易
4 A Reply to Compensation Trade 對補償貿(mào)易的回復
5 A Proposal for Processing Trade加工貿(mào)易建議書
6 A Reply to Processing Trade Proposal對加工貿(mào)易建議的回復
Useful Sentences 常用詞句
Exercises 習題
Chapter 17 Setting up Sino-Foreign Joint Venture創(chuàng)辦中外合資企業(yè)
1 Letter of Intent for a Joint Venture合資企業(yè)意向書
2 About Investment Environment關(guān)于投資環(huán)境
3 Registration of a Joint Venture注冊合資企業(yè)
4 Application Letter for Registration of a Joint Venture 注冊合資企業(yè)的申請
Useful Sentences 常用詞句
Exercises 習題
Chapter 18 Other Business Documents其他商務(wù)文書
1 Confirming the Verbal Agreement確認口頭達成的協(xié)議
2 Apology Letter 道歉信
3 Meeting Appointment Letter預約會見
4 Congratulations 祝賀信
5 Invitation 邀請信
6 Notice 通知
7 Promotional Letter促銷信函
8 Thanks Letter感謝信函
9 Welcome Letter 歡迎信函
10 Resume and Its Cover Letter簡歷與附信
11 Recommendation Letter推薦信
12 To Whom It May Concern Letter給相關(guān)負責人的信
Useful Sentences常用詞句
Exercises習題
附錄一 習題參考答案
附錄二 英漢對照國際商務(wù)常用縮寫
附錄三 英漢對照國際商務(wù)常用詞匯
附錄四 各種貨幣名稱及標準縮寫符號
附錄五 英國與美國在貿(mào)易領(lǐng)域常用字拼寫差異對照表
主要參考文獻
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