外經(jīng)貿(mào)英語(yǔ)函電（第二版）
定 價(jià)：30 元
叢書(shū)名：21世紀(jì)高等院校教材
- 作者：劉卓林，孫芳，溫珺編著
- 出版時(shí)間：2011/2/1
- ISBN：9787030302892
- 出 版 社：科學(xué)出版社
- 中圖法分類(lèi)：H315
- 頁(yè)碼：272
- 紙張：膠版紙
- 版次：2
- 開(kāi)本：16開(kāi)
《外經(jīng)貿(mào)英語(yǔ)函電（第2版）》共十四章，涉及建立業(yè)務(wù)關(guān)系、詢(xún)盤(pán)、發(fā)盤(pán)、還盤(pán)、訂單執(zhí)行、裝運(yùn)等外貿(mào)業(yè)務(wù)的各個(gè)環(huán)節(jié)。每章按函電實(shí)例、注釋和練習(xí)的體例編著。書(shū)信選用了簡(jiǎn)潔現(xiàn)代的案例，納入貿(mào)易常用字詞、短語(yǔ)、術(shù)語(yǔ)。注釋對(duì)重要詞匯和語(yǔ)法點(diǎn)進(jìn)行了詳細(xì)的解釋并補(bǔ)充了更多的例句，可以進(jìn)一步豐富詞匯量。練習(xí)的題型豐富多樣，可以幫助讀者鞏固每章所學(xué)知識(shí)點(diǎn)。附錄部分包括了常用商務(wù)術(shù)語(yǔ)、主要港口名稱(chēng)、主要貨幣名稱(chēng)和經(jīng)貿(mào)常用縮略語(yǔ)。本書(shū)可供高等院校經(jīng)濟(jì)貿(mào)易類(lèi)專(zhuān)業(yè)的本科高年級(jí)及MBA、碩士研究生教學(xué)使用，也可供非經(jīng)貿(mào)類(lèi)專(zhuān)業(yè)學(xué)生、對(duì)外經(jīng)貿(mào)業(yè)務(wù)人員、各類(lèi)涉外企業(yè)人員、及相關(guān)人員作為參考用書(shū)。
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Contents
前言
再版說(shuō)明
UNIT 1 ESTABLISHMENT OF BUSINESS RELATIONS 1
1. Establishment of Business Relations 1
2. Requesting for Introducing Business Partners 2
3. Introducing Business Partners 2
4. Introducing New Products 3
5. Online Letter on Establishing Business Relations 3
6. Reply to the Wish for Purchasing Products 4
7. Online Making a self-introduction 4
8. Online Buying Offer 5
UNIT 2 INQUIRIES AND REPLIES 18
1. Making an Inquiry After Reading an Advertisement 18
2. Reply to Customers Interested in the Displayed Products 18
3. Sending a Price List 19
4. Asking for the Catalogue and samples 19
5. Reply to the Above Inquiry 20
6. Recommending a substitute for the Discontinued Item 21
7. Asking for Quotations 21
8. Reply to an Inquiry 22
9. Looking for Prospective Buyers 22
UNIT 3 OFFERS AND COUNTER-OFFERS 33
1. Giving a Price Cut 33
2. Recommending the Buyer to Purchase the Offered Item 34
3. Offering a Discount for Regular Customers 34
4. Declining an Offer 35
5. Declining the Buyer's Request for Better Terms 35
6. Making a CounterGoffer 36
7. Making a CounterGoffer 36
8. Declining a CounterGoffer 37
9. Asking about a Requote 38
10. Accepting the Buyer's Bid 38
UNIT 4 ORDERS AND FULFILLMENT OF ORDERS 48
1. Placing a Trial Order 48
2. Enclosing an Order Form 48
3. Placing an Order 49
4. Declining an Order 49
5. Accepting an Order and Asking for Three Months Notice 50
6. Confirming a Repeat Order 50
7. Confirming an order 51
8. Offering a substitute 51
9. Offering Final Confirmation of Order and shipping Dates 52
UNIT 5 SALES PROMOTION 63
1. Introduction of Goods 63
2. Offering a Discount 63
3. A Promotion Letter 64
4. Comparison of Goods 65
5. Recommendation of a substitute 65
6. Announcing New Payment Terms 66
7. Announcing New services to Existing Customers 67
8. Announcing sales Promotion 67
UNIT 6 TERMS OF PAYMENT 79
1. Introduction of Terms of Payment 79
2. Urging Establishment of L/C 80
3. Advice of Establishment of L/C 80
4. Asking for Amendment to L/C 81
5. Asking for Extension of L/C 81
6. Reminding Payment is Due 82
7. Deadline for Payment 82
8. Requesting for D/A Payment 83
9. Notifying the Invoice Error 83
UNIT 7 PACKING 94
1. About Inner Packing 94
2. Buyers Requirements for Packing and Marking 94
3. Advising buyers of Packing and shipping Marks 95
4. Packing for Ready-made Garments 96
5. Information of Packing 96
6. Claiming for Poor Packing 97
7. Complaining About Packing 97
UNIT 8 INSURANCE 109
1. Asking for Insurance Arrangement 109
2. Reply to an Insurance Application 109
3. Clarification of Insurance Terms 110
4. Application for Insurance 111
5. Informing Insurance Rate 111
6. Asking for Compensation 112
7. Recovery of Claim for shortlanding of 20 Dozen Toys 112
8. Requesting Open Cover Insurance 113
UNIT 9 SHIPMENT 123
1. Urging shipment 123
2. Reply to Advancing shipment 124
3. Chasing Progress of a shipment 124
4. Requesting Early shipment 125
5. Shipping Advice 125
6. Trying to ship as Directed 126
7. Shipping Instructions 127
8. Describing a Container service 127
UNIT 10 COMPLAINTS,CLAIMS AND ADJUSTMENTS 140
1. Complaining about the Damage to 50 Cases of Ground-nuts 140
2. Apologizing for the Damage to the shipment 140
3. Complaining about Wrong Delivery of the Ordered Items 141
4. Accepting a Complaint 142
5. Complaining about Inferior Quality 142
6. Reply to the Claim on Inferior Quality 143
7. Complaining about short Delivery 143
8. Reply to the Complaint about short Delivery 144
9. Refusal to Accept the Complaint 145
UNIT 11 AGENCY 156
1. Applying for sole Agency 156
2. Agreeing to Appoint a sole Agent 156
3. Declining the Request for Acting as an Agent 157
4. Online looking for Health Product Agents 158
5. Reply to the Online Looking for Agents 159
6. Request for Confirming sales Representative Agreement 159
7. Request for Amendments to the sales Representative Agreement 160
8. An Exclusive Agency Agreement 160
UNIT 12 SOCIAL LETTERS 174
1. Letters of Invitation 174
2. Replies to invitations 175
3. Letter of Thanks 175
4. Notification of a Visit 176
5. Notification of Relocation 177
6. Acknowledgement of Partner's Contribution 177
7. Seasonal Greetings 178
8. Invitation for Luncheon 178
9. Congratulation Letter 178
10. Letter of Apology 179
11. Letter of Explanation 179
UNIT 13 OTHER TRADE APPROACHES 189
1. Leasing Terms 189
2. Rental and Cash Deposit 189
3. Accept a Tender 190
4. Decline a Bid 191
5. Processing Trade 191
6. Reply to an Inquiry 192
7. Correspondence Pertaining to Cooperation within the Framework of Consortium Agreement 192
8. Invitation to Bid 193
9. Assembling with supplied Parts and Components 195
UNIT 14 CONTRACTS AND AGREEMENTS 205
1. Sales Contract 205
2. Purchase Contract 209
3. Compensation Trade Contract 210
4. Contract for Processing with supplied Materials and Assembling with supplied Parts 214
5. Contract for Joint Venture Enterprise 216
6. Model Contract for knowGhow Licensing 222
REFERENCES 244
APPENDIX 1 進(jìn)出口貿(mào)易常用英文詞匯 245
APPENDIX 2 世界貨幣名稱(chēng) 251
APPENDIX 3 世界港口名稱(chēng) 253
APPENDIX 4 常用縮略語(yǔ) 255
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